Friday, 2 February 2018

PageRank Truths and Realities

Misconceptions abound on how PageRank is distributed within a site or from another site to the next one. Below are some fascinating truths about PageRank.

How Much PageRank Passes from a Link?
People often wonder how a link is balanced and forwarded on from one site to the other. Although the precise computation is unknown, here is an assumption on how the calculation is done: Divide Outlook Value by Total Outlinks.

Outlinks are also known as outbound links. The number of links in a page is utilized to compute or calculate the link equity’s volume. Having more links on a page lessens the significance of each link.

Can You Use No-Follow to Control Where PageRank Goes?
No, you cannot use no-follow to control a PageRank’s destination. SEOs exploits the no-follow by using no-follow links to pages they are not interested in, making it possible to conserve their own PageRank, which they direct to pages that they would like to acquire more PageRank.

Links Never Pass Full Amount of Page Rank
The depreciation of Outbound links is caused by a lot of things and is a normal occurrence. A depreciated or devalued link is typically caused by the following
  1. Relevance
  2. Link’s Position on Page
  3. The Possibility of a Link Being Clicked
  4. Image vs. Text Link (when link looks like an advertisement)
  5. Words that Borders a Link

Link Equity (Normally) Passes from Page to Page
People have the wrong idea that links from an “authority site” will definitely boost rankings. This is often erroneous because links used in “authority sites” seldom increases the page’s rank.

Do Links from “Authority Sites” Help?
Some authority sites like the Huffington Post and Forbes have used the no-follow links in 2017. However, no significant change was noticed within the SEO industry for the said sites. Therefore, it can be assumed that site or domain authority can be considered an algorithm metric but cannot be used as an actual metric to increase page ranking in browsers like Google.

Outbound Link Have Ranking Value for Page that is Linking Out
Outbound links are considered valuable when the site links to a page that is relevant to the site. Meaning to say the page where the link leads to must contain the same facts. But links that are directed to irrelevant pages will acquire negative rankings since the link was connected to a page or site that does not contain the information given on the previous site or page where the link was.

When a Site Passes PageRank, is it losing PageRank?
The answer to this particular question is no, because each page stands out on its own and outbound links assist in site or page rankings. So when a page contains significant information or matter useful to users then it will acquire its proper ranking merit with the help of the links present on the page.

Should all Links go to the Page?
When a home page is considered by users to be relevant and useful then that is where most browsers or users will typically link from. When this happens the traffic to that particular page will either increase or decrease depending on the number of people who finds it useful. Search engines are going to base their rankings on the traffic flow of users who goes to a specific site or page.